AllBirds engaged Bobby Redd to design and build an immersive retail experience that invokes comfort, playfulness, and efficiency. I worked with them as designer to conceptualize an efficient and compact shoe bar, a human-sized hamster wheel for test wears and a modular in-store display system.
The store was featured by Cool Hunting, Design Milk, CNBC, The Observer, Business Insider and local NBC News 4.
The store was featured by Cool Hunting, Design Milk, CNBC, The Observer, Business Insider and local NBC News 4.
